History
Following the oil crisis, in 1973, consumers in the US market started opting for small cars with better fuel economy. Because of this, companies like Toyota, Honda, and Nissan established a strong and growing presence in North America. Since the second half of 2007, Toyota stands as the World's largest automaker, ahead of the US-based General Motors. It is the only car manufacturer to appear in the top 10 of the BrandZ name recognition ranking. In 2007, Toyota marked its 50th anniversary in the USA, producing durable, reliable and quality Cars, Trucks, SUVs and Hybrids.

Expansion
Toyota is a leading automotive brand founded by Japanese vehicle manufacturer, Toyota Motor Corporation. In 1936, while still a division of Toyota Industries, it created its first passenger car (the Toyota AA). Toyota Motor Corporation was founded in 1937 by Kiichiro Toyota, as a spin-off from his fathers company Toyota Industries, to manufacture automobiles. During World War II, the Toyota Motor Corporation manufactured trucks for the imperial Japanese Army. Later, the company started the commercial production of cars in 1947 with the SA model. In 1950, a separate sales company, Toyota Motor Sales Co., was established (which lasted until July 1982). In April 1956, the Toyota dealer chain was established. The Toyota Crown became the first Japanese car to be exported to the United States and Toyotas American and Brazilian divisions in 1957.

Models

2009 Toyota Avalon
A refined, best-built full-size sedan, the 2009 Toyota Avalon, available in XL, XLS and Limited trims, seats five adults in comfort and gets a few more standard safety features like stability control and active headrests. The audio systems are now satellite-radio-ready.
2009 Toyota Camry
The 2009 Toyota Camry is a mid-size four-door sedan available in base, LE, SE and XLE trims. The Toyota Camry continues to be America's number one selling car and shows Toyota's aerodynamic styling with more vitality.
2009 Toyota Corolla
The 2009 Toyota Corolla is a completely redesigned small, affordable and fuel-efficient car. Available in base, LE, S, XLE and XRS trims, the Corolla is well-equipped with a host of standard and optional features. Synonymous with Toyota's quality, style and value, the Corollas is one of the most trusted cars in America since four decades.
2009 Toyota Matrix
A practical and refined compact hatchback/wagon, the Toyota Matrix has been redesigned for 2009. A new 2.4-liter engine has been introduced and AWD is an option. It is available in base, S and XRS trims.
2009 Toyota Prius
A blend of fuel and space-efficiency, the 2009 Toyota Prius, a mid-size hatchback available in standard, base and Touring trims, is the world's bestselling gas-electric hybrid vehicle. The Prius delivers sound fuel efficiency, without compromising on performance or comfort. It is offered as the Prius and the Touring models.
2009 Toyota Yaris
Available in three-door hatchback, five-door hatchback and four-door sedan models in two trim levels, the 2009 Toyota Yaris gets the standard side curtain airbags and anti-lock brakes and a new four-door hatchback model.
2009 Toyota Tacoma
The 2009 Toyota Tacoma is a mid-size pickup available in a regular cab, an extended cab (Access Cab) that features small rearward-opening doors, and a crew cab (Double Cab) with four full-size doors. It features the standard stability and traction control, air bags, upgraded audio system, active head restraints and a limited-slip differential.
2009 Toyota 4Runner
A mid-size SUV offered in SR5, Sport Edition and Limited trims, the 2009 Toyota 4Runner combines off-road competence with high standards for everyday driving comfort, refinement and safety. A trail edition option package for enhanced off-road capabilities is new.
2009 Toyota FJ Cruiser
The 2009 Toyota FJ Cruiser, an upscale SUV gains driver and front passenger active headrests, front map light, roll-sensing curtain airbags, a stability control cut-off switch, and a driver-side vanity mirror as standard equipment.
2009 Toyota Highlander
The 2009 Toyota Highlander is a mid-size crossover SUV with seven-passenger capacity available in base, Sport and Limited trims with either FWD or AWD configurations. Toyota presents a four-cylinder version of the Highlander on the base two-wheel-drive version of this popular crossover.
2009 Toyota Land Cruiser
The 2009 Toyota Land Cruiser is the sports utility vehicle known for quality, durability and reliability. It comes with a new feature from Toyota called "Crawl Control" automatically controls the vehicle's engine and brakes so that the driver can focus on steering.
2009 Toyota RAV4
The Toyota Rav4 gets a new four-cylinder engine and a revised grille and front bumper, redesigned tail lamps and rear step bumper for 2009. A versatile, compact crossover-type SUV, the 2009 RAV4 comes in Base, Sport and Limited trims.
2009 Toyota Sienna
The 2009 Toyota is a minivan available in CE, LE, XLE and Limited trims. A new option package with Bluetooth and rear-seat entertainment is available for the Sienna LE, and the XLE gets the optional front and rear parking sensors.